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Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers’ attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet do all this without having them drive off the side of the road and into a ditch. They need to be noticed without being a dangerous distraction. By following time-tested methods and avoiding common pitfalls, road signs can be a cost-effective part of a marketing plan.
